Your learners are used to having the information they need on demand in their daily lives, so why not at work too?
Traditional learning formats require time to be set aside to complete courses, and the knowledge contained within may not be relevant to a learner until months, or even years, later when it has been long forgotten.
This is where the Teach on Mars approach of contextual Performance Support comes in.
The company were overhauling their brand communication strategy – an initiative which had the retail team at its heart. They needed a way to add value to face-to-face training activities, and their retail sales staff needed instant access to timely, relevant, information and guidance to support them in their work.
The Teach on Mars platform provided the perfect delivery mechanism for interactive job aid content, accessible via mobile devices in a work environment. This was aimed at helping Beauty Advisors demonstrate products, cross sell, and link-sell value-added complements, while meeting and exceeding the expectations of customers of established and prestigious brand.
These point-of-need resources allowed staff to concentrate on doing their jobs better, rather than taking time out for formal training.
Using a digital solution to cover product knowledge has also freed up time for face-to-face coaching activities focussed on high-value skills like client relationship management, data gathering (ClienTelling) and brand experience storytelling.
This solution has had a measurable effect on key business KPIs:
Average number of products per transaction is up 7%
Customer discovery rating is up 4%