THE CLIENT
The PGA of America is the world’s largest sports organization, comprised of 28,000 men and women golf Professionals who are the recognized experts in teaching and growing the game. Founded in 1916, the PGA of America has enhanced its leadership position by conducting premier spectator events – PGA Championship, Ryder Cup, Senior PGA Championship presented by KitchenAid and PGA Grand Slam of Golf – as well as significant philanthropic outreach initiatives, and award-winning golf promotions.
THE Solution
With Skillsoft the PGA designed a highly effective custom course curriculum, with a major emphasis placed on an intuitive, clean user experience. They also developed the “Next step” continum as courses which were all aligned to support certification and career objectivesThey assembled a “who’s who” of the industry to validate the content and vouch for its relevance and importance. Established the program as a “just-in-time, just-for-me” solution that saved learners time and money.
RESULTS



Overall golf income increased $1,069 per participant includes collaboration and mentoring.
Products and Services provided
OFF THE SHELF DIGITAL LEARNING CONTENT