PGA

CASE STUDY

THE CLIENT

The PGA of America is the world’s largest sports organization, comprised of 28,000 men and women golf Professionals who are the recognized experts in teaching and growing the game. Founded in 1916, the PGA of America has enhanced its leadership position by conducting premier spectator events – PGA Championship, Ryder Cup, Senior PGA Championship presented by KitchenAid and PGA Grand Slam of Golf – as well as significant philanthropic outreach initiatives, and award-winning golf promotions.

THE CHALLENGE

The Professional Golfers’ Association of America (PGA) is the world’s largest working sports organization, leading a $65 billion-a-year industry that serves 1.5 million jobs. A decline in golf participation numbers led the PGA of America led to a learning and development blueprint that laid out an action plan for growth titled Golf 2.0. The glaring challenge standing in the way of delivering a training initiative was a very real generational gap. The PGA needed to facilitate the development of expertise among veteran members and get them to share their institutional knowledge and experience with younger members.

THE Solution

With Skillsoft the PGA designed a highly effective custom course curriculum, with a major emphasis placed on an intuitive, clean user experience. They also developed the “Next step” continum as courses which were all aligned to support certification and career objectivesThey assembled a “who’s who” of the industry to validate the content and vouch for its relevance and importance. Established the program as a “just-in-time, just-for-me” solution that saved learners time and money.