CLARITY - THE CLIENT

Headquartered in Dublin, Clarity is the number one customer engagement solutions provider to life science and medical device companies, improving their account management strategies through fully customised, end-to-end solutions.

Watch an interview with Chris Deren on our recent project below.

THE CHALLENGE

Clarity’s flagship product, the 4 Zones™ of Customer Engagement, has enjoyed worldwide success, transforming the working methods of sales teams and account managers in the pharmaceutical industry – but Clarity felt that it needed a more flexible approach to delivering the training. Since sales and key account managers can’t always be gathered in-house for days at a time, a digital offering that uses modern learning techniques is clearly the way forward, both for Clarity and its clients. Clarity had the added challenge of requiring a fast-turnaround as one of their largest pharmaceutical clients was waiting on the final solution.

THE STRATEGY

Logicearth worked with Clarity to transform its 4 Zones™ of Customer Engagement from a classroom-only programme to one that is high impact, blended and digital, with a focus on micro-learning. We transformed a 5-day classroom programme into 5 highly engaging modules in a rapid response, 3-month turnaround, working with the global team of project stakeholders and subject matter experts.

The result was a series of a series of animated explainer videos, interactive exercises and guided conversations, giving busy sales and key account management teams a practical, flexible resource that they can dip in and out of, keeping their learning continuous and topped up.

" Our relationship with Logicearth has enabled us to expand both the products and services we offer to our clients, but also to increase the number of options that we can offer them. "

Chris Deren President & CEO, Clarity

RESULTS

A programme of five interactive modules that support innovative ways of selling and key account management for the pharmaceutical industry A modern digital learning design, including graphic design, bespoke animation and script writing A set of take-away continuous learning resources, including checklists, infographics and flowcharts Highlights and key metrics.