Axiom – VR Medical Sales Training

CASE STUDY

THE CLIENT

Axiom is an award-winning global scientific engagement agency that provides healthcare communications, medical training, and marketing solutions to the pharmaceutical and biotech industries.

THE CHALLENGE

Part of the soft skills training for medical sales teams is to understand the role of a healthcare practitioner (HCP) and the challenges they face, so that they can build an authentic relationship with them and work with them effectively .

This can be difficult, because they have little access to what really goes on in a doctor’s office.

Axiom approached us to create an immersive learning experience that would help to develop this understanding and increase empathy within the target audience.

THE Solution

We helped medical sales teams to walk in the shoes of HCPs through a VR experience.

We chose a ‘storytelling’ approach to get trainees to experience first-hand sensitive HCP–patient interactions. Set in the familiar environment of a doctor’s surgery, the training allows users to explore patient stories through medical records, patient memories and patient examination.

It combines an intuitive user interface and haptic technology to deepen the level of immersion with the content.

RESULTS

This was a step change in the client’s training delivery, leading to much increased appetite for this new approach. Engagement within the user community is increasing, and teams adopting the solution report that average user attainment rates are over 90%.

TRY IT FOR YOURSELF

Get in touch and find out how we can help you create a new reality for your training. Engaging, impactful, and cost effective immersive solutions.