In fast moving industries like retail and hospitality, your training needs to keep pace not just with your latest product, but also a highly mobile, high turnover workforce.
Customers are often almost as well informed about the product as the sales person is, and your competition will rarely stand still. In this environment, high-quality, relevant and up-to-date product training can be the difference between closing the sale, and losing out.
They were facing an extremely competitive marketplace, and were responding to this with an exceptionally high volume of new products and service offerings to meet consumer demand. Sales staff were struggling to keep pace, or find time for training, and this issue was exacerbated by the natural high turnover in Point of Sale staff. In a further twist, workstations were not typically available in their sales locations, hampering the deployment of digital solutions.
The Teach on Mars platform was able to solve these problems by providing highly agile, easily accessible training.
Due to the ease of creating and administering content on the platform, in-house subject matter experts were able to create bespoke content on their new offers incredibly rapidly. A team of less than ten people then managed simultaneous rollout of content across the entire retail network.
By prioritising delivery to mobile, they were able to overcome the lack of training terminals in their stores, leading to take up and completion rates far beyond their expectations.
The majority of stores showed a measurable improvement in sales performance figures