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We support Learning and Talent Development professionals to offer high impact and uncomplicated services that exceed user experience demands.

With talent development driving business performance, companies need strategic thinking, operational efficiency and measurable results. Logicearth helps organisations achieve this mission through our products, services, and 10 years’ experience in providing learning solutions.

Clients come to us for free-thinking, great discussion and a 100% focus on your problems. We love discussing new ideas and have a range of technology and content on hand for you to try, test and tailor to your needs.

Through strategy, design, and implementation we improve services large or small.

The Team

AllDirectorsLearning ConsultantDigital DesignLXDMedical Writing
russell-Lidstone
President, Inizio Engage XD

Russ Lidstone

David-sharrock
COO Inizio Engage XD

David Sharrock

Co-Founder

Peter Carlin

Co-Founder

Paul McKay

Head of People Development Solutions

Tony White

Senior Learning Consultant

Helen Cassidy

Learning Experience Designer

David Cameron

Learning Experience Designer

Niamh Williams

Digital Designer

Erin Doherty

Learning Experience Designer

Anna Dillon

Medical Writer

Anna Gillespie, PhD

Medical Writer

Phil Lucas

Learning Consultant

Paul McBride

Learning Experience Designer

Kate Middleton

Digital Designer

James Quilty

Digital Designer

Darren Rooney

Digital Designer

Victoria Russell

Digital Designer

Christopher Spence

stuart
Digital Designer

Stuart Wilkinson

Fraser
Medical Writer

Fraser Collins

Digital Designer

Eva Farkas-Czifra

President, Inizio Engage XD

Russ Lidstone

Having started his career at Coca-Cola, Russ has over thirty years’ experience in marketing communications. He held strategy and leadership roles in blue chip agencies including McCann, Butterfield Day, HHCL, Lowe, and JWT. Russ was CEO of Havas Worldwide for six years. Russ was recently awarded ‘Advocate of the Year’ at the Women in Marketing awards. He is a member of The Marketing Group of Great Britain; Fellow of the RSA; EMBA advisor for Oxford Said Business School; Tech London Advocate and former NED of Basketball England. Russ is Chair of Trustees for Creative Mentor Network.

COO Inizio Engage XD

David Sharrock

David trained as a chartered accountant with Ernst & Young. He spent four years as a management consultant, helping clients in the creative sector improve their financial performance. David spent ten years at the Guardian Media Group and later led its sale to Trinity Mirror.

Co-Founder

Peter Carlin

As a learning professional since 2000, I have delivered innovative, modern and complex solutions across many blue-chip organisations. As much as I am passionate about learning, mountain biking does, however, take precedence.

Co-Founder

Paul McKay

I have worked to support technology companies in the delivery and procurement of Certified Classroom Courses, Blended Certification Programmes and custom eLearning packages.

Head of People Development Solutions

Tony White

I have spent most of my career working on making things more effective, whether that is learning systems, people or technology. How can we develop the whole person rather than just their professional persona? Outside of work you will find me supporting my Rugby and Soccer team, gardening and you might even find me keeping fit running around the roads of Meath!

Senior Learning Consultant

Helen Cassidy

I’m interested in people and why they do things. I enjoy supporting our clients as they progress along the path to a learning solution. Outside work, you’ll find me outside.

Learning Experience Designer

David Cameron

After years of writing and editing for NGOs in the European cultural sector, I entered the magical world of eLearning. Outside the day job, I am a poet and novelist – in 2014 I received the Hennessy Literary Award.

Learning Experience Designer

Niamh Williams

Modern eLearning comes in many varieties. I love helping clients cut through all the hype and noise so that we deliver a solution to best suit their needs. Outside of work I have a passion for sustainable living.

Digital Designer

Erin Doherty

I love to tell visual stories and really enjoy digital illustration and creating imaginative user journeys and experiences. I am also a coffee addict with a love for music on vinyl.

Learning Experience Designer

Anna Dillon

I’ve worked as an editor in education, law and financial services. Language and learning are two of my greatest passions. Writing, music, sport, art and film also make me happy!

Medical Writer

Anna Gillespie, PhD

I’m passionate about science, health & nutrition and the wonders of medicine. In my spare time, you will usually find me taking photos, writing songs and lifting heavy things in the gym.

Medical Writer

Phil Lucas

With a background in Medical Communications, I enjoy creating medical content for leading pharmaceutical companies. Outside work, I love all things rugby and have represented Barbados at the Commonwealth Games.

Learning Consultant

Paul McBride

With years of classroom training experience, I enjoy the challenge of creating a fun, engaging learning experience in the virtual world.
As the t-shirt suggests, I (regularly) enjoy a cup of coffee.

Learning Experience Designer

Kate Middleton

My love of storytelling led me to Instructional Design, and the creative and innovative culture kept me! I am outdoors whenever possible; hiking, running and bouldering.

Digital Designer

James Quilty

I enjoy interpreting learning content into great visuals. I alternate my daily design work with hand-crafting furniture and making screen prints. Most likely found listening to bands you’ve never heard of.

Digital Designer

Darren Rooney

I am a self-confessed design geek, passionate about art, film, technology and gaming; and away from the iMac, football. When I design I aim to create innovative experiences that users love.

Digital Designer

Victoria Russell

As a designer, I love to use type, illustration and animation to create innovative learning experiences. Outside work I enjoy anything horse related, upcycling and printing luxury letterpress stationery on my Heidelberg press.

Digital Designer

Christopher Spence

I am passionate about graphic design and interactive multimedia, being heavily influenced by Japanese culture, I often find myself watching anime and playing video games.

Digital Designer

Stuart Wilkinson

I enjoy telling brand stories in print, digital and animation. When I’m not in the office you will most likely find me riding a bike in a County Down forest.

Medical Writer

Fraser Collins

It is a privilege as a medical writer to be in close contact with inspiring scientists and dedicated researchers to help convey their work. Since graduating from my PhD I have also been tutoring students in science in my spare time.

Digital Designer

Eva Farkas-Czifra

After years spent with print design in the creative industry, I turned a page and transitioned to digital design. Out of office, you will find me reading sci-fi and fantasy, travelling or teaching tricks to my Jack Russell Terrier.

peter-1

PETER CARLIN

CO-FOUNDER

As a learning professional since 2000, I have delivered innovative, modern and  complex solutions across many blue chip organisations. As much as I am passionate about learning, mountain biking does however take precedence.

paul-1

PAUL MCKAY

CO-FOUNDER

I have worked to support technology companies in the delivery and procurement of Certified Classroom Courses, Blended Certification Programmes and custom elearning packages.

patrick-1

PATRICK HOWARD

SALES

With 15 years of experience in the learning industry, I am dedicated to providing clients with a high level of service, allowing them to make better decisions about improving their L&D.

helen

HELEN CASSIDY

OPERATIONS

I’m interested in people and why they do things. I enjoy supporting our clients as they progress along the path to a learning solution. Outside work, you'll find me outside.

darren

DARREN ROONEY

LEAD & DESIGN DEVELOPMENT

I am a self-confessed design geek, passionate about art, film, technology and gaming; and away from the iMac, football. When I design I aim to create innovative experiences that users love.

chris

CHRIS MARTIN

HEAD OF DIGITAL MARKETING

I love building marketing strategies for new technology products and distributing them to the right people, at the right time, with the right message. Away from work I’m a film, art and sports junkie.

susan

SUSAN DUMAS

SENIOR LEARNING CONSULTANT 

I’m all about systems and how they can be used to support learning. Outside the office the learning theme continues as l deliver adult literacy programmes and study the piano.

phil

PHIL LUCAS, MPH

MEDICAL WRITING

With a background in Medical Communications, I enjoy creating medical content for leading pharmaceutical companies. Outside work, I love all things rugby and have represented Barbados at the Commonwealth Games.

anna

ANNA GILLESPIE, PhD

MEDICAL WRITING

I'm passionate about science, health & nutrition and the wonders of medicine. In my spare time, you will usually find me taking photos, writing songs and lifting heavy things in the gym.

DavidC

DAVID CAMERON

INSTRUCTIONAL DESIGN

After years of writing and editing for NGOs in the European cultural sector, I entered the magical world of eLearning. Outside the day job, I am a poet and novelist – in 2014 I received the Hennessy Literary Award.

niamh

NIAMH WILLIAMS

INSTRUCTIONAL DESIGN

Modern eLearning comes in many varieties. I love helping clients cut through all the hype and noise so that we deliver a solution to best suit their needs. Outside of work I have a passion for sustainable living.

kate-1

KATE MIDDLETON

INSTRUCTIONAL DESIGN

My love of storytelling led me to Instructional Design, and the creative and innovative culture kept me! I am outdoors whenever possible; hiking, running and bouldering.

Anna1200x1500

ANNA DILLION, PhD

LEARNING EXPERIENCE DESIGNER

I’ve worked as an editor in education, law and financial services. Language and learning are two of my greatest passions. Writing, music, sport, art and film also make me happy!

james

JAMES QUILTY

DIGITAL DESIGN

I enjoy interpreting learning content into great visuals. I alternate my daily design work with hand-crafting furniture and making screen prints. Most likely found listening to bands you’ve never heard of.

chris-s-819x1024

CHRIS SPENCE

DIGITAL DESIGN

I am passionate about graphic design and interactive multimedia, being heavily influenced by Japanese culture, I often find myself watching anime and playing video games.

erin

ERIN DOHERTY

DIGITAL DESIGNER 

I love to tell visual stories and really enjoy digital illustration and creating imaginative user journeys and experiences. I am also a coffee addict with a love for music on vinyl.

victoria

VICTORIA RUSSELL

DIGITAL DESIGN 

As a designer I love to use type, illustration and animation to create innovative learning experiences. Outside work I enjoy anything horse related, upcycling and printing luxury letterpress stationery on my Heidelberg press.

daniel

DANIEL VOSS

DIGITAL DESIGN

I'm dedicated to creativity and visual communication and thrive on exploring desirable design solutions. I'm a former GB & NI swimmer and enjoy HIIT workouts, football and surfing locally and globally.

kathryn

KATHRYN FLANNIGAN

DIGITAL DESIGN

I have a background in designing for the education sector and enjoy the process of creating imaginative visual learning experiences. Outside of work I enjoy hiking, canoeing and silversmithing.