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Creating digital content - 11 tips for looking good on camera

 Create your own video

With video equipment becoming cheaper and easier to use, we are seeing more and more video content becoming a core part of most digital learning resources. I’ve been using video in eLearning for the last 10 years and my experience ranges from directing multi-camera shoots to shooting with camcorders, iphones and other low cost alternatives. Along the way I’ve made mistakes and learned from them, so today’s blog aims to share that learning with you – so you can avoid the mistakes!

Create your own video content - learn with us

We’ll make this into a blog series, so stay tuned for more tips.

This blog will help you prepare the subject(s) you are going to film. Bear in mind, many people would rather get locked in a room with a giant spider than have a camera pointed in their face – so be prepare to patient and encouraging!

1. Preparation

Talk to the subject before you film them and agree a brief outline of what they’ll talk about. Prompt them for a series of bullet points.

2. Scripts

Don’t do it! And avoid autocues at all costs! Why? Because unless someone has been trained and practiced a lot, autocues just distract. Also trying to learn a detailed script makes it more difficult for someone who is anxious about filming to remember.

3. Explain the filming process

Help the subject to think of it as a short presentation, where they only have to remember one or two ideas at a time – you’ll be there to prompt them should they get stuck. You have plenty of time and media to record on!

4. Take the pressure off

Explain you’ll keep the camera rolling and you’ll be able to edit and cut their conversation together – that way you’ll take the pressure off them to be ‘word perfect’.

5. Positioning

If your subject is sitting, place them at a very slight angle to the camera – about 5-10 degrees. This will make them turn ever so slightly to the camera. Facing the camera head on makes everything look very flat. If standing, 40-50 degrees is better.

6. The camera does lie

The camera does add at least 10 lbs! Whatever is closer to the camera will look biggest. So ask the subject to sit slightly forward, tilt their pelvis slightly, and look a little downwards to bring their head closer to the camera.

7. Follow the rule of thirds

Divide your viewfinder into two horizontal and vertical lines. Your subject’s eyes should be level with the top vertical line and ideally one of the left or right intersections. People naturally look first at the corner of the four intersections, so construct your shot by placing the most important elements you want people to see there.


8. Setup background

Putting a subject off to the side of the shot gives a better balance, which helps to add interest to your shot. If you carefully construct the background – neat, tidy, reasonable colour without too much distraction, you’ll achieve a more professional look.

9. Clothing & apparel

V-necks and darker colours are good for rounder faces. Avoid distracting clothing such as low necklines and short sleeves/hairy arms (yes really!). The colour white does not look good on camera. If your subjects usually wear glasses, ask if they can do without. (especially if you are using lights)

10. Makeup

Yes even for men! Use a little foundation and compact power to even out the skin tone, especially around the nose and across the forehead. These areas tend to become shiny.

11. Exaggerate

Once the subject is comfortable talking, encourage them to smile more and show more energy on camera than they usually have off camera.

Advise the subject “Be yourself, only a bit bigger!”.


Get a demo of how Logicearth use video content

If you want to see how we creatively use video content, take a look here. You can request a demo if you have more questions or need our help.


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